OUR STORY

Sustainability meets style – Made in Freiburg

Hey you,

We are Maike and Nick from Local Outerwear - the first truly sustainable bikewear brand from the bike mecca of Freiburg. Since 2010 we have been making bike and streetwear that is fair, functional and stylish.

Our target group? People like you who love to pursue their hobby on the bike. And who think about biking in the morning in the office.

Local: Tiny footprint. Huge benefit

Our clothes combine a low CO₂ footprint with a robustness that can withstand even the wildest trails, downhill adventures and road trips. Fed up of Far Eastern goods that are shipped thousands of kilometers? So are we! That's why everything we make is made locally in Europe and sustainably.

How it all began …

In 2010, we were standing on a trail in Freiburg and thought to ourselves: "Something is wrong here!" The conditions for biking were epic, but a cool, sustainable bike wear brand was in short supply. Instead, there was questionable Chinese goods from the "usual suspects" everywhere.

We wanted to change it!

Back in 2010, there was no bikewear brand that combined the spirit of biking and sustainability. So we rolled up our sleeves, grabed a pen and scissors and got to work: Local Outerwear was born.

Who we are?

Maike, the seamstress who transforms even the last scraps of fabric into a lasting masterpiece. From the first idea, through patterns and designs to the final quality control - Maike rocks it. She is supported by professional test bikers, who incorporate their input directly into the development.
Nick, the graduate economist and multitasker of the brand. From controlling to marketing to design and logos – everything Nick touches has the typical local spirit.

Our philosophy: More fair play on the trail

Sustainability, quality and fairness are not empty phrases for us. Our collections are produced fairly and locally in the EU, reducing the CO₂ footprint and giving you a good feeling when you wear them. And how well do our things hold up? Three words: almost no complaints.

The local brand that challenged the big ones

We consciously stay small and family-run so that we can react flexibly to market changes. No more trends that might be out of fashion tomorrow - including unnecessary overproduction. Instead of spending a fortune on advertising, we focus on relationships with our customers.
Through our ambassador program, we are closely connected with our customers and value this exchange.

From locals for locals

Whether you love gravel, MTB or road biking - we understand you. Our clothing is made for all those who celebrate nature and their region. Designed by locals, tested on local trails, the toughest bike parks and the streets of Freiburg.

Our collections for you

Whether you're rocking the trails in flow mode or breaking your road bike record on Strava: you'll find the right equipment with us. From bike to streetwear and practical accessories - everything is produced locally, without unnecessary trips around the world.

Become a local!

Join us and become part of the local family. We look forward to seeing you.
Mike & Nick